Houston-based designer Elaine Turner is expanding her luxury lifestyle brand into the direct sales market amid a shifting retail landscape.

Elaine Turner Elite is the company’s new national network of independent stylists. The stylists sell Elaine Turner’s exclusive apparel, handbags, shoes and jewelry via one-on-one personal styling sessions, in-home trunk shows and special events.

The company has spent 12 months testing a strategy across retail stores, e-commerce and direct sales. In May,…

Source: https://www.bizjournals.com/houston/news/2017/07/28/houston-based-designer-brand-expands-into-direct.html?ana=RSS%26s=article_search

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